Amanda Loveday’s passion for meeting new people and building relationships is what has made her a powerhouse in politics and communications. A decade of experience in broadcast journalism and politics taught her the importance of getting to know the community and how to interact with people, especially those with different personalities and backgrounds.
Amanda graduated from the University of South Carolina with a degree in Broadcast Journalism and started her television career at Dateline NBC as an Assistant Producer in New York City. She moved back home to work with SC Educational Television (ETV) on their successful Ready to Vote campaign and weekly news magazine program, The Big Picture.
During her television tenure, Loveday covered the 2008 Presidential Republican and Democratic Primaries, the 2008 Democratic National Convention and even served as the emcee for then-Senator Barack Obama’s rally with Oprah Winfrey at Williams Brice Stadium.
After spending time covering politics as a journalist, Amanda found her calling in politics and became more involved on a partisan level. She effectively managed campaigns from the statehouse level to the statewide level and served as the Executive Director of the South Carolina Democratic Party. Prior to joining NP Strategy, Amanda served as the Communications Director to the Assistant Democratic Leader, Congressman James E. Clyburn.
Amanda has been honored with The State Newspaper’s, “20 Under 40” award and has been named a “Top Political Influencer” by Campaigns and Elections Magazine. She also sits on numerous boards including, South Carolina Appleseed Legal Justice Center, Leadership Columbia Advisory Board and the Trinity Learning Center.