Strategic Communications Firm, NP Strategy, Expands Across North Carolina; Hires in Charlotte and Raleigh

September 21, 2020

Raleigh/Charlotte, North Carolina (September 21, 2020) – Recognizing a growing demand for crisis communications and public relations services from local clients, NP Strategy (NPS+), is expanding in North Carolina with the addition of Seth Palmer in Raleigh and Joshua Simelton in Charlotte.

Palmer will lead efforts in Raleigh serving NPS+ clients as strategic communications director. Prior to joining our team, Palmer was the director of regulatory affairs and external communications for NC REALTORS®, one of the state’s largest trade associations. In this role, he bridged the gap between lobbyist and communications professional, engaging the Association’s membership in advocacy through strategic communications tools. He has been recognized with numerous fellowships, including NLC North Carolina, the Truman National Security Project, and the NC Institute of Political Leadership.

“We are excited to further expand the NPS+ energy and leadership to our clients in North Carolina,” said Heather Hoopes-Matthews, CEO of NP Strategy. “Over the past seven years we’ve grown from a start-up with one employee to more than 20 strategic communications professionals across North and South Carolina. Together they have fostered a culture that wins for clients while celebrating each other.”

“NPS+ has quietly been serving some of the best brands in North Carolina, I am thrilled to join their team at such an explosive time of growth,” said Seth Palmer. “Being able to help build a crossroads between strategy and communications is something I’ve always enjoyed doing and being able to serve as an adviser to our North Carolina clients in a state I love, is an added bonus.”

In Charlotte, NPS+ welcomes Joshua Simelton to the team as strategic communications specialist. Prior to joining our team, Simelton worked as a multimedia content producer, and later news editor, for an international sports news agency. He collaborated with some of the world’s biggest brands (Nike, Adidas, Hublot, Uniqlo, HBO, Showtime) and covered some of the biggest events in sports. Joshua has worked as a writer, field producer and videographer during Super Bowls, NBA All-Star weekends, NFL Drafts, The Masters, U.S. Open golf tournaments, International Champions Cup and championship boxing matches, to name a few.

“I am very excited to become a member of the NPS+ team in Charlotte,” Joshua Simelton said. “I look forward to serving our clients, using all of my skill sets from writing to videography. This opportunity will allow me to grow my dexterity in communications while serving our growing list of clientele.”


NP Strategy is a strategic communications agency that helps clients connect with the right people, in the right way, in order to reach their goals. The NPS+ team is composed of former communications directors, journalists, political insiders and public relations executives. NP Strategy is a wholly owned subsidiary of Nexsen Pruet,  a 200-attorney law firm providing additional resources including deep relationships across the Carolinas and United States. We guide our clients in navigating challenges and leveraging opportunities. For more information visit

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