Jill Baker July 16, 2020

Using Influencers in a Campaign

Using influencers has become a growing marketing strategy. An influencer is someone who has the ability to “influence” or sway the public to make a decision. Brands use influencers to…

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Kara Gormley Meador July 10, 2020

3 Tips to Ensure Your Pandemic Media Pitch Doesn’t Strike Out

One of the most striking differences during these times is comparing how broadcast news looked before the pandemic, versus what it looks like today. Television anchors are disseminating information from…

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Jesica Johnson Mackey July 10, 2020

Maintain Your Internal Communication During COVID-19 with These 3 Tips

Effective and regular communication during COVID-19 is a must for any organization. As COVID-19 changes the daily operations of organizations, so should your communication efforts. Not just your external communications…

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Jean Cecil Frick July 1, 2020

Why Stakeholder Engagement Matters

I’ve long been a fan of the insights of author Seth Godin. Last week, one of his blog posts spoke to me: I used to ask, “If you stole Steven…

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Kara Gormley Meador June 24, 2020

Finding a New Way to Connect with Your Audience During a Pandemic: A Case Study

When COVID-19 hit in full force, the NPS+ team started brainstorming on our weekly call. As schools, businesses, and people became paralyzed by the coronavirus, like so many others, we…

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