June 25, 2019

Jean Cecil Frick Joins the Ranks of Riley Fellows

Jean Cecil Frick, a senior strategic advisor with NP Strategy, successfully completed the Spring 2019 Midlands Class of the Riley Institute at Furman’s Diversity Leaders Initiative (DLI), becoming a Riley…

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Heather Matthews June 17, 2019

4 Common Mistakes When Engaging the Media

In all my years as a journalist, it never failed: 5:50 p.m. and my work phone would ring.  Did the caller not know we had a 6 p.m. newscast?  During…

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Marcia Purday, APR June 4, 2019

Are you neglecting your best branding tool?

Companies throughout the nation invest millions (or billions!) in their brands – from research and communication strategies, to analytics and more. But ultimately, the key to your brand’s success has…

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J. Bradley Studemeyer May 23, 2019

Social Media and the Need for Brand Standards

Small businesses often find themselves in a difficult position with social media marketing: on one hand, many feel like their current revenue streams aren’t profitable enough to justify adding a…

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Erin Sanders May 8, 2019

The Toughest Crisis May Be the One You Don’t Know You’re In

The shooting at the UNC Charlotte (UNCC) college campus on April 30th resulted in the death of two students and wounding of four others. In interviews the following day, the…

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