Introducing our new advice column: Communications, PR and more

June 13, 2018

“Free PR advice from a top, local strategic communications agency!” Sound too good to be true? We’ve partnered with longtime friend and publisher Alan Cooper to share our insider’s view and provide you with free advice. Why? We are a start-up, founded in 2014, that has enjoyed success and we want to keep growing and when you give, you grow.

Among the topics we will cover:

  • Inside the Newsroom: Managing the media with insight from former journalists
  • The biggest mistakes people make in a crisis
  • The (NEW!) power of video
  • Executing successful events: More than just a pretty party
  • Effective Stakeholder engagement strategies- that help you succeed
  • Navigating today’s social media scene
  • Top ten tips to avoid common “Website Woes”
  • And more!

One of the secrets to our success, which you can implement now, is serve your teammates. Regardless of title or years on the job, we will roll up our sleeves and do what needs to be done in order to ensure success for our clients.  That includes 14-hour days, chasing down a journalist or even – this truly happened – cleaning a porta-potty at an event because it is necessary. (We would prefer not to repeat that last one.)  If your team isn’t to the point where you are serving one another, spend some time together to get to know each other. In the office, watch for ways to support your colleagues, and ask daily, “How may I help you?” Nothing solidifies a team more than reaching a mountain-sized goal – together.

WARNING: NP Strategy is not your typical PR agency. While we are an experienced group of professionals from media, business, public policy and communications agencies, we personalize what we do in a way others don’t. We work alongside non-profits, international corporations, governments and local businesses. And what truly sets us apart is we are a wholly owned subsidiary of the Nexsen Pruet Law Firm. This gives us a unique perspective of how legal and communications can complement each other. We also work with other law firms, just never in direct opposition to our parent company. And while we serve mostly NC and SC clients, you’ll see us hopping airplanes to visit clients farther away now and again.

If you have a question or topic you would like us to discuss in the future, shoot me an email at In the meantime, we hope you enjoy this video we helped produce earlier this year for Samsung. (click here to see the grand opening video)

By Heather Matthews

Recent Highlights

« Back to All Highlights

October 28, 2020

Compassionate Communication

While my home base is no longer a cubical inside a television newsroom where eight monitors blast shows from all of the major networks 24/7, it’s hard to ignore that…

Read More

October 26, 2020

The NP Strategy Marketing Minute with Amanda Loveday: Virtual Conference

This week on the Marketing Minute, NP Strategy’s Amanda Loveday talks about hosting a virtual conference or event. During this time, it’s important to continue to interact with your colleagues…

Read More