A publicly traded company seeks to reopen a large gold mine in rural South Carolina. The local community, environmental groups, state and local regulators, and the media ALL have questions.
NP Strategy devised a plan to educate everyone about industry, largely unknown in South Carolina, in an honest and clear way. We worked strategically to help company leaders with stakeholder engagement by branching out beyond the local community to wider groups with statewide influence. We devised tactics to carefully engage the media and dispel rumors about the dangers of mining and worked closely with the company’s legal team to navigate the multi-year permitting process. To inform and engage the public, we launched an informational website and held numerous community gatherings.
After literally thousands of stakeholder engagements, many at large public meetings run by the federal government, the Haile Gold Mine team received the final permit to begin construction. The capital expense on this project prior to beginning production is $380 million, but the gold beneath the ground is valued in the billions.