Global Technology Leader

The Opportunity

A global technology company operates a facility in the Lowcountry of South Carolina and awards millions of dollars to local schools and nonprofits. Company leaders needed a local team with a comprehensive understanding of South Carolina’s media markets and key influencers to help increase public awareness of the tremendous investments the company was making.

The Strategy

NP Strategy identified the individuals and organizations that needed to know about the good work being done in South Carolina. We built a customized media list which was used to raise public awareness, reach identified influencers, and enhance the company’s brand throughout the state. We utilized our existing relationships to make select introductions and enhance important relationships with the technology leader.

The Results

The technology company now is widely viewed as a community partner by key leaders and the public across South Carolina for its role in helping nonprofits, educators, students, and small businesses. Media mentions are-numerous and meaningful as media relationships have been initiated and enhanced. Community leaders are proactively reaching out to the technology leader to seek input and assistance with technology needs across the Palmetto State.

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