Global Technology Leader

The Opportunity

A global technology company operates a facility in the low country of South Carolina and awards millions of dollars to local schools and non-profits. Company leaders needed a local Carolina team with a deep understanding of South Carolina to help increase public awareness of the tremendous investments the company was making.

The Strategy

NP Strategy identified the key individuals and organizations that needed to know about the good work going on in South Carolina. We then built a customized media list, which was used to raise public awareness, reach those identified influencers, and enhance the company’s brand throughout the state. We utilized our existing relationships to make select introductions and enhance important relationships with the technology leader. NP Strategy employed community relations, media relations, strategic planning and event planning tactics to achieve the company’s goals.

The Results

The technology company now is widely viewed as a community partner by key leaders and the public across South Carolina for its valuable role in helping non-profits, educators, students and small businesses. Media mentions are high and meaningful as media relationships have been initiated and enhanced. Community leaders are proactively reaching out to the technology leader to seek input and assistance with technology needs across the Palmetto State.

Case Studies

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