When a change in energy laws in South Carolina opened the door for more solar companies to invest in the Palmetto State, Adger Solar seized the opportunity. Adger Solar, a subsidiary of Hudson Energy, is a leader in utility-scale solar farms. Company leaders identified numerous locations across the state for their clean energy option. They knew that challenges could arise in the course of siting their projects and recognized the need for a local team that had strong media relationships and widespread connections with community leaders. They hired NP Strategy.
We developed a three-pronged strategy:
1) Introduce Adger Solar to South Carolina as a leading renewable energy provider;
2) Educate the public on the benefits of solar energy;
3) Explain the tremendous financial gain a large-scale project can bring to a community.
NP Strategy utilized our existing relationships with local elected officials and community leaders, engaged with select media, and kept the messaging simple, compelling, and resident-focused.
Adger celebrated a successful public entrance into one South Carolina county and will soon go public in a second county. Community responses have been overwhelmingly positive. Adger was included in an in-depth newspaper report on solar energy in South Carolina, positioning company leaders as experts.