All strategies are not created equal

Shaping the message

Navigating difficult waters

Creating the right connections

Fostering cooperative media relationships

The Strategy You Need

September 18, 2018

Play me the song of your people: Why your video might be better without you.

Are you a real person? Hang on – don’t answer quite yet. Let me explain: Every morning in newsrooms across the country, young reporters pitch stories to their patient and thoughtful news…

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September 4, 2018

You saw what?? How to manage your reputation on social media.

40 minutes a day. In today’s fast paced world, 40 minutes is a long time. More time than it takes to eat breakfast, watch the news or possibly drive to…

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