Shape the Message
If you are not shaping your message, someone else will shape it for you. Our team is constantly thinking about messaging: what to say and how to say it. Our former journalists and business communicators on staff play a key role here.
They would rather be prepared and draft a statement that no one uses, than have to scramble and react to a media or public inquiry unprepared.
We often have to remind our clients that less is more and to keep their messages clear and concise so people remember what was said. It’s hard work, but it’s critical to success.