When a recent change in solar energy laws in South Carolina opened the door for more solar companies to invest in the Palmetto State, Adger Solar seized the opportunity. Adger Solar, a subsidiary of Hudson Energy, is a leader in large platform solar farms. Company leaders identified numerous locations across the state for their clean energy option. They knew that challenges could arise in the course of siting their projects and needed a local team on the ground. They needed a local communications team with strong media relationships and widespread connections with community leaders across the state. They hired NP Strategy.
We developed a three-prong strategy: 1) Introduce Adger Solar to South Carolina as a leading renewable-energy provider; 2) Educate the public on the benefits of solar energy; 3) Explain the tremendous financial gain a large-scale project can bring to a community. NP Strategy utilized our existing grassroots relationships with local elected officials and community leaders, engaged with select media, and kept the messaging simple, compelling and resident-focused.
Adger celebrated a successful public entrance into one South Carolina county and will soon go public in a second county. Community responses have been overwhelmingly positive with very limited opposition. Adger was included in an in-depth newspaper report on solar energy in South Carolina, positioning company leaders as experts.